At www.mynepa.info users will find a gateway of organized content relevant to Northeastern Pennsylvania. Content includes local weather, news, sports, entertainment, community events, restaurants, message boards and business listings. All easy to navigate, with the ability to search and find what they are looking for.
MyNEPA is operated by MyNEPA LLC, a Pennsylvania limited liability company. The web site has been designed and is maintained by Instructors Network, Inc. a Pennsylvania corporation based in Plains, PA. The web site is a local product, from the technology behind it, the web servers and the owners and employees.
More and more consumers are online, traditional media, such as television, radio and print are not enough to target the growing online market. MyNEPA targets 24 counties in Northeastern Pennsylvania reaching over 2 million consumers. The internet offers an interactive experience of useful content and appeal to the consumer. The future of advertising will revolve around the internet. |
Mission/Vision:
To provide consumer with useful content relative to Northeastern Pennsylvania within one web address. To reach the internet audience and convert internet leads into sales and to provide useful tools to update internet content instantly for local businesses.
To promote Northeastern Pennsylvania to residents and tourists. The region has so much to offer and pulling the business community into the new advertising age now will enhance the local economy, show the region is up with the latest technology and keep our young professionals in NEPA by providing employment opportunities.
Marketing Plan – Branding MyNEPA
MyNEPA LLC marketing plan includes the following media:
Television
Billboard
Bench
Electronic signs
Entertainment Events
Print
In addition, giveaways and contests will provide consumer incentive to visit the web site.
MyNEPA will launch two additional web sites in 2008.
www.mynepa.biz – A business to business portal.
www.mynepa.org – A portal to centralize charitable organizations in NEPA. |
